by Market Viewpoint

Every week, mystery shoppers contact their schedulers or account managers at mystery shopping companies to ask for an explanation of the rating received for a particular shop.

And we are always happy to let them know what they can do to improve their reports! (So don’t ever be shy about asking).

Let’s review the basics of what every mystery shopping company expects to see in a report.

A GOOD mystery shop report includes:

Detailed observations of activities
Capture of names or descriptions of staff
On time submission of the report
Readable comments that answer the question (s) being asked
Consistency between checked off Yes/No’s and the comments

A GREAT (A-Rated, 10 Star) mystery shop report includes:
ALL of the above – plus excellent sentence structure, grammar, spelling and punctuation. A GREAT report leaves no questions unanswered and requires very little, if any, editing.

There is a very distinguishable difference between mystery shopping reports where the shopper:

Uses spell check
Uses a program such as Grammarly
Re-reads their report before hitting the submit button to make sure their sentences and thoughts make sense
Understands (and double check) the 13 grammar mistakes highlighted in the infographic below (and others!)
Care that their report makes a good impression

Reminder: The only evidence we have of your work is the report you submit. You may have excellent observation skills and be the timeliest person on earth…..

But, if we can’t read your report, understand what you observed, or ‘see’ the experience you had during your shop, you have provided little value to our client.

Be proud of the work you do. Follow the 5 steps to be sure to submit reports that are A+ documents!